Krisp Communications
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Is Your School District Prepared for an Issue Like This?

Tuesday, 1 December 2009 10:33 by kristine

From NSPRA:

High School Newspaper Unwittingly Runs Ad From Hate Group

An ad in HiLite, a newspaper published by Carmel (Ind.) High School, offered free music downloads but wound up leading people to a racist and anti-Semetic web site run by the hate group Victory Forever. Jim Streisel, MJE, the school's newspaper adviser and a communications teacher, said the school checked the web site but when they couldn't access it, they were told that it was under construction by the person purchasing the ad. Other schools have fallen victim to the same tech-savvy scam, which often includes the set-up of a dummy site to get past the pre-press screening. The school principal issued a statement apologizing for the inadvertent mistake and distancing the school from the views espoused by the hate group. Streisel said the school no longer runs ads that promote web sites that can't be thoroughly examined but cautioned that even a thorough screening may not reveal the nature of the individual or group buying the ad.

Does your school district have a crisis plan and advertising acceptance policy in place to address these types of issues? 

 

 

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